What We Don’t Produce Defines Us.
The Future of Fashion Is Less.
At Knitup, we believe the most responsible production is the one that eliminates waste before it begins.
Most of the fashion industry is built on speculation — designing, producing, and stocking inventory based on forecasts, not facts. This model leads to waste at every stage: excess yarn, unsold garments, and discarded trends.
We reject that system entirely.
Zero Overproduction.
Zero Waste.
Zero Compromise.
We’ve built a process where sustainability isn’t an afterthought— it’s the foundation. Our low-minimum, batch-based model reduces excess from the start: no guessing demand, no over-ordering, and no warehouses full of unsold inventory.
By producing in tighter, smarter cycles — and replenishing only what sells — we help brands cut waste, while offering access to responsible materials and resource-efficient production.
It’s a new way forward for fashion that’s better for the planet and your bottom line.
Our commitment to sustainability is knitted into every step of our supply chain. Our manufacturing facilities are run on our unwavering principles of ethical production and environmental responsibility.
This ensures that every piece is made with integrity, from raw materials to finished products, meeting established international gold standards.
Sustainability isn’t just about quantity—it’s about quality. We partner with leading ethical suppliers, sourcing premium, responsibly produced yarns that last.
And because our technology optimizes every process, we reduce energy use while ensuring fair wages and dignified work for the people who bring each piece to life.
Materials That Matter:
Sustainable, Transparent, and Accessible.
The Better Cotton Initiative (BCI) is a global non-profit organization dedicated to making cotton production more sustainable. It focuses on improving environmental, social, and economic conditions in cotton farming through responsible practices.
The Responsible Wool Standard (RWS) verifies wool fiber animal welfare and land management requirements and tracks it from farm to final product.
Fenix Fashion Limited is RAF certified, CUC-868867. Only the products which are covered by a valid transaction certificate are RAF certified.
The Good Cashmere Standard® is an independent standard for sustainable cashmere. It was developed by the Aid by Trade Foundation (AbTF) and aims to improve the welfare of cashmere goats, the working conditions of farmers and to protect the environment.
Only licensing partners of The Good Cashmere Standard® can use The Good Cashmere Standard® label.
At Knitup, we believe the most responsible production is the one that eliminates waste before it begins.
Most of the fashion industry is built on speculation — designing, producing, and stocking inventory based on forecasts, not facts. This model leads to waste at every stage: excess yarn, unsold garments, and discarded trends.
We reject that system entirely.
Zero Overproduction.
Zero Waste.
Zero Compromise.
We’ve built a process where sustainability isn’t an afterthought— it’s the foundation. Our low-minimum, batch-based model reduces excess from the start: no guessing demand, no over-ordering, and no warehouses full of unsold inventory.
By producing in tighter, smarter cycles — and replenishing only what sells — we help brands cut waste, while offering access to responsible materials and resource-efficient production.
It’s a new way forward for fashion that’s better for the planet and your bottom line.
Sustainability isn't just about quantity—it's about quality. We partner with leading ethical suppliers, sourcing premium, responsibly produced yarns that last.
And because our technology optimizes every process, we reduce energy use while ensuring fair wages and dignified work for the people who bring each piece to life.
Materials That Matter:
Sustainable, Transparent, and Accessible.
The Better Cotton Initiative (BCI) is a global non-profit organization dedicated to making cotton production more sustainable. It focuses on improving environmental, social, and economic conditions in cotton farming through responsible practices.
Just like our Merino Wool, it’s crafted with care — for people and planet. Our 100% extrafine, mulesing-free Merino is responsibly sourced and naturally biodegradable. Soft, durable, and warm even when wet, it delivers luxury without compromise.
The Responsible Wool Standard (RWS) verifies wool fiber animal welfare and land management requirements and tracks it from farm to final product.
Fenix Fashion Limited is RAF certified, CUC-868867. Only the products which are covered by a valid transaction certificate are RAF certified.
Sourced from ethical farms in Inner Mongolia and certified by The Good Cashmere Standard, our premium cashmere yarn offers unparalleled softness, warmth, and durability. The gold standard of luxury knitwear.
The Good Cashmere Standard® is an independent standard for sustainable cashmere. It was developed by the Aid by Trade Foundation (AbTF) and aims to improve the welfare of cashmere goats, the working conditions of farmers and to protect the environment.
Only licensing partners of The Good Cashmere Standard® can use The Good Cashmere Standard® label.
At Knitup, our commitment to sustainability goes beyond what we offer today. We are continuously researching and developing new sources of sustainable and regenerative materials that meet the evolving needs of fashion.
From pioneering next-generation fibers to refining our sourcing and production methods, we remain dedicated to pushing the boundaries of what's possible — ensuring a future where fashion and sustainability go hand in hand.
By designing a future where fashion means fewer resources wasted, fewer unsold garments, and fewer compromises, we're proving that the best way forward is with less.